VMWare Customer Experience Improvement Program

VMWare has a tracking system called VMWare CEIP in recent versions of the virtualization solution VMWare Workstation. They describe it as:

[…] VMware collects technical information about our customer’s use of such products for the purposes set forth below, such as to improve VMware products and services, and advise our customers on how best to deploy and use our products and services. The data collected through this Customer Experience Improvement Program (“CEIP”) is separate from the configuration, performance, usage, and consumption data that we collect and use to facilitate delivery of our products and services (such as tracking entitlements, providing infrastructure related support, monitoring the performance, integrity and stability of the infrastructure, and preventing or addressing service or technical issues) (“Operational Data”).

And details on what gets collected is available as well:

Types of Data Collected under the Customer Experience Improvement Program

For customers participating in the Customer Experience Improvement Program, VMware regularly collects technical information about your organization’s use of our products in association with your organization’s VMware license key(s). Depending on the nature of the product, and whether the product offers Standard and/or Enhanced participation levels, the technical information collected consists of all or any of the following data:
Configuration Data

Technical data about how a customer’s organization has configured VMware products and related environment information. Examples include version information, configuration settings and technical data relating to the devices accessing those products or third party applications or systems used in connection with the VMware product.
Feature Usage Data

Data about how a customer organization uses the VMware product. Examples include details about which features the customer organization uses and metrics of user interface activity.
Performance Data

Data about the performance of VMware products. Examples include metrics of the performance and scale of VMware products, response times for user interfaces, and details about customer API calls.
Product Logs

These are logs that are generated during the active deployment of VMware products. Typically, product logs record systems events and state during product operations in a semi-structured or unstructured form. This data is only collected under the Enhanced participation level.

Such information is collected in association with customer identifying information (e.g. customer assigned license key(s), customer IDs, and entitlement account numbers relating to the customer) via a variety of automated means. Limited personal data may be collected, depending on the product and level of participation (Standard or Enhanced). Typically, this personal data only identifies the Customer IT administrator who operates the product for the customer. Customers should not enter personal data or sensitive personal data (or any other information that may allow an individual to be identified) when naming systems such as their hosts, VMs, or dashboards. To the extent we collect personal data, we will process it in accordance with our Privacy and Service Notices.